Lesson 9: INTERVIEW Lesson 9: INTERVIEW
Interview
Structured and Semi-Structured Interviews
Structured Interviews : These standardized interviews are commonly used in survey research to ensure that each interviewee is asked the same questions in the same order. This method emphasizes reliability, allowing for accurate comparison of responses.Semi-Structured Interviews : These are more open-ended, allowing new ideas to emerge based on the interviewee’s responses. This type of interview emphasizes validity, aiming to capture the interviewee’s true views. Transcribing an Interview
Interview transcription involves creating a word-for-word written record of a recorded or live interview. Even seemingly insignificant words like “OK” and “Goodbye” are transcribed as they may carry information.
Interpreting an Interview
Merits of Interview
Practical Face-to-face interaction Direct human connection Ability to read body language Not influenced by others Higher response rate Active participation from both sides Demerits of Interview
Time-consuming (scheduling, conducting, transcribing, analyzing, providing feedback, reporting) Costly Potential inaccuracies in transcription interpretation Multiple Choice Questions
Interview What is the primary purpose of an interview? a) To entertain the interviewee b) To obtain specific information and assess the interviewee c) To advertise products d) To conduct a casual conversation Answer: b) To obtain specific information and assess the interviewee Structured and Semi-Structured Interviews Which type of interview ensures that each interviewee is asked the same questions in the same order? a) Informal interview b) Structured interview c) Semi-structured interview d) Casual interview Answer: b) Structured interview What is a key feature of semi-structured interviews? a) Strictly following a script b) Allowing new ideas to emerge during the interview c) Not recording the interview d) Only asking pre-determined questions Answer: b) Allowing new ideas to emerge during the interview Structured interviews emphasize which of the following? a) Flexibility b) Reliability c) Creativity d) Efficiency Answer: b) Reliability Semi-structured interviews emphasize which of the following? a) Reliability b) Speed c) Validity d) Simplicity Answer: c) Validity Transcribing an Interview What is interview transcription? a) A brief summary of the interview b) A word-for-word written documentation of the interview c) An audio recording of the interview d) A list of interview questions Answer: b) A word-for-word written documentation of the interview Which of the following words are included in a transcription even if they seem insignificant? a) Only important words b) “OK” and “Goodbye” c) Only technical terms d) None of the above Answer: b) “OK” and “Goodbye” Interpreting an Interview How is an interview typically interpreted? a) Through the transcription b) By listening to the audio recording c) By watching a video of the interview d) By reading a summary Answer: a) Through the transcription Merits of Interview Which of the following is a merit of interviews? a) Impersonal communication b) Low response rate c) Practical and face-to-face interaction d) Inconsistent participation Answer: c) Practical and face-to-face interaction Which aspect of interviews allows for direct human connection and understanding of body language? a) Email communication b) Face-to-face interaction c) Written questionnaires d) Telephone surveys Answer: b) Face-to-face interaction Demerits of Interview What is a major drawback of interviews? a) They are quick to conduct b) They are cost-effective c) They are time-consuming d) They require minimal preparation Answer: c) They are time-consumingWhich of the following is a common issue with interview transcription? a) It is always accurate b) It is free of charge c) It may have inaccuracies in interpretation d) It does not need any equipment Answer: c) It may have inaccuracies in interpretation
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